Response MyBO, Obama's campaign website
Barrack Obama and his campaign took advantage of social networking age and used to his advantage to win the presidential campaign. In order to secure his win he used a tactic that would connect people with each other to branch out to other parties in the process. Along with Chris Hughes, co-founder of Facebook, they were able to create a strong campaign technique that not many politicians were using, at the time. I personally believe that in order to win you must use every resource possible that can give you the upper hand against your opponent. Obama's campaign took advantage of an unused tool, that's basically what it was.
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